The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

New York Times best-seller—which they did!
The goal was to do everything we could to get my infor-
mation and material disseminated. We started using YouTube 
and Flickr to provide motivational videos, sales tips, and busi-
ness strategies to our clients—and asked people to pass them 
on to their friends. I personally recorded more than 200 vid-
eos, wrote 150 blogs and articles, and did 700 radio interviews 
in 18 months. I then began getting national TV exposure 
with the networks and cable TV. Fox, CNBC, MSNBC, 
CNN radio, WSJ radio, and more all started having me on 
their shows. In the same period, I personally wrote more 
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Omnipresence 
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than 2,000 posts on Facebook, Twitter, and LinkedIn. All of 
this was in addition to what my offi ce was diligently doing 
to get my name out. My face, name, voice, articles, method-
ologies, and videos began showing up everywhere—many at 
the same time. People with whom I had never done business 
started saying to us, “I see your name everywhere!” I was 
completely focused on expanding my footprint and making 
myself known to the rest of the world rather than worrying 
about a small group of critics. 
My business blew up on every front. Opportunities 
started to fl ow in daily. We started getting attention not just 
from those we had been focused on but from people all over 
the world. As a result of this campaign, my books are being 
translated into Chinese and German. Now inquires from 
France, Mexico, South Africa, and other countries are fl ow-
ing in with interest in our sales training programs and books. 
We have people calling us from both here in the United States 
and overseas who are interested in TV programs and doing 
magazine articles. I am not bragging here but showing you 
what can happen for you when you take the right actions at 
the right levels and start thinking in the right size. 
All powerful companies, ideas, products, and people are 
omnipresent. They can be found everywhere. They dominate 
their sector and become synonymous with that which they 
represent. Real success is measured by longevity. So if you 
want to be excited and passionate for the long haul, then 
make omnipresence your constant goal. Your name, brand, 
and reputation are your most valuable assets only if enough 
people know of them and use them. And remember, the best 
way to even the score against those who have it in for you is to make 
yourself so well known that every time they look up—each morning 
when they wake and right before they go to sleep at night—they see 
evidence of you and your success.
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