Understanding Psychology (10th Ed)


Human Needs and Motivation



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Understanding Psychology

Human Needs and Motivation: 
Eat, Drink, and Be Daring
The Motivation Behind 
Hunger and Eating
Social Factors in Eating
PsychWork:
Nutritionist
Eating Disorders
Neuroscience in Your Life:
Cognitive 
Processing in Anorexic Patients
Becoming an Informed Consumer 
of Psychology:
Dieting and Losing 
Weight Successfully
The Need for Achievement: 
Striving for Success
The Need for Affi
liation: 
Striving for Friendship
The Need for Power: Striving 
for Impact on Others
Understanding Emotional 
Experiences
The Functions of Emotions
Determining the Range of Emotions: 
Labeling Our Feelings
The Roots of Emotions
Exploring Diversity:
Do People in All 
Cultures Express Emotion Similarly?
Applying Psychology in the 21st Century: 
Smiling Athletes—Do Their Facial 
Expressions Come Naturally?
What biological and social factors underlie 
hunger?

How are needs relating to 
achievement, affi
liation, and power 
motivation exhibited? 
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Prologue
Falling Off the Diet Wagon 
When Kirstie Alley stepped on the scale for the fi rst time in 
15 months, she had a hunch that it wouldn’t be pretty. “I thought 
I weighed 190, but I got on the scale and started screaming,” 
recalls Alley. “It said 228 lbs., which is my highest weight ever.” 
But looking back, Alley, 58, is hardly shocked that her body. . . 
had ballooned beyond 200 lbs. yet again. . . . She had not worked 
out and even banished her gym equipment to the garage. As for 
her diet, her small, low-calorie portions gave way to Chinese 
takeout and pasta drenched in butter. 
“I fell off the horse,” says the 5’ 8” star. . . I just sort of went wild.” 
(Leonard, 2009, p. 50)

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