K E Y T E R M S
means-ends analysis p. 255
insight p. 257
functional fi xedness p. 259
mental set p. 259
confi rmation bias p. 260
creativity p. 261
divergent thinking p. 262
convergent thinking p. 262
1.
transformation;
2.
insight;
3.
functional fi
xedness, mental set;
4.
confi rmation
bias;
5.
diver
gent thinking
264 Chapter
8
Cognition and Language
R E C A P / E V A L U A T E / R E T H I N K
R E C A P
How do people approach and solve problems?
• Problem solving typically involves three major stages:
preparation, production of solutions, and evaluation of
solutions that have been generated. (p. 251)
• Preparation involves placing
the problem in one of three
categories. In arrangement problems, a group of
elements must be rearranged or recombined in a way
that will satisfy a certain criterion. In problems of
inducing
structure, a person fi rst must identify the
existing relationships among the elements presented and
then construct a new relationship among them. Finally,
transformation problems consist of an initial state, a goal
state, and a method for changing
the initial state into the
goal state. (p. 252)
• A crucial aspect of the preparation stage is the represen-
tation and organization of the problem. (p. 254)
• In the production stage, people try to generate solutions.
They may fi nd solutions to some problems in long-term
memory. Alternatively, they may solve some problems
through simple trial and error
and use algorithms and
heuristics to solve more complex problems. (p. 255)
• Using the heuristic of a means-ends analysis, a person
will repeatedly test for differences between the desired
outcome and what currently exists,
trying each time to
come closer to the goal. (p. 255)
• Köhler’s research with chimpanzees illustrates insight, a
sudden awareness of the relationships among elements
that had previously seemed unrelated. (p. 256)
What are the major obstacles to problem solving?
• Several factors hinder effective problem solving. Mental
set, of which functional fi xedness is an example, is the
tendency for old patterns of problem solving to persist.
Inappropriate use of algorithms and heuristics can also
act as an obstacle to the production of solutions.
Confi rmation bias, in which
initial hypotheses are
favored, can hinder the accurate evaluation of solutions
to problems. (p. 258)
What is creativity?
• Creativity is the ability to combine responses or ideas in
novel ways. Creativity is related to divergent thinking
(the ability to generate unusual, but still appropriate,
responses to problems or questions)
and cognitive
complexity. (p. 261)
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