Aquaculture farmer organizations and cluster management – Concepts and experiences
50
• ability to undertake specific activities; and
• capacity to design, implement and evaluate an activity (Collion and Rondot, 2001).
Penrose-Buckley (2007) identifies several key areas
of FO capacity that need
strengthening. These areas encompass the broad technical and strategic capacities
mentioned above, but also focus on the capacities needed to undertake specific key FO
activities. These areas include:
17
• Empowering grassroots members:
-
Increasing members’ ability to exercise ownership and control of the FO and
keep leaders accountable is extremely important and depends on members’
capacity.
-
Members can be empowered through developing their skills in critical areas,
including numeracy, literacy and business and marketing skills.
• Strengthening governance and leadership:
-
Supporting FOs to identify the most suitable rules and legal structure for their
needs is important; however, it is of little use unless members understand these
rules and are able and motivated to participate in decision-making (see above).
-
Strong leadership is essential for the effective governance of FOs, and leadership
capacity can be improved by developing the management
skills and business
understanding of leaders
• Supporting effective market research:
-
FOs need support to develop marketing strategies that reflect members’
priorities and willingness to take risks and that build on the FO’s competitive
advantage and capacity.
-
The choice of markets and marketing strategy will affect who can participate
in FO activities, and complementary development activities may be needed to
ensure that poorer producers, women and other marginalized groups have the
opportunities and capacity to participate in FOs.
• Strengthening business management:
-
Capacity in business planning (to analyse business and market systems and
develop realistic and sustainable business strategies) is essential for FOs to
become profitable and benefit their members.
-
Many FOs fail because they do not analyse their business costs carefully.
Thus, support is needed to help FOs develop effective
business management
systems to ensure they can meet financial obligations to members and service
providers.
-
FOs should try to raise some capital from members’ contributions to increase
their ownership and commitment to the business. Support may be needed for
poorer producers to ensure that they are not excluded by these contribution
requirements.
-
Support organizations can also help FOs to access funding but should avoid
financing FOs in ways that weaken their long-term sustainability.
• Supporting improved production:
-
FOs can increase their output in a number of ways (e.g.
by increasing
membership, raising members’ productivity or buying produce from non-
members), all of which require additional skills and resources.
-
Coordinating members’ production is a key role of many FOs and needs to be
supported through developing efficient and effective logistical systems
-
Improving product quality is essential for FOs to access better prices, but it
involves a range of different costs (including those related to extension services,
quality management systems and certification) that
FOs are often unable to
17
For a step-by-step guide on how to facilitate the development of these capacities, see Penrose-Buckley
(2007), Chapter 14.
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Supporting farmers’ organizations
cover. This is especially relevant for aquaculture FOs that produce output that
often needs to meet strict quality and safety standards. Thus, support may be
needed to enable FOs to make these investments, but FOs must be able to cover
these costs themselves in the long run.
• Facilitating access to market services:
-
Sustainable access to market services is essential for FOs to conduct and develop
their business. FOs may need support to assess the market services they need
and to explore what market services are available.
-
Support organizations can facilitate FO access to market services in various
ways, including providing services directly, managing FOs’ access to services,
coordinating FOs’ independent linkages to service providers or developing the
capacity of service providers.
-
The aim of support organizations should be to develop the capacity of FOs to
access, pay for and negotiate contracts with service providers in the long term.
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