Microsoft Word ielts writing Task 2 Actual Tests 2015 2016 2017 & Sample Answers docx

Vocational
: Relating to an occupation or employment
Example: 
vocational training
• 
Internship
: The position of a student or trainee who works in an organization, 
sometimes without pay, in order to gain work experience or satisfy requirements for 
a qualification
Example: 
they encouraged students to apply for newspaper internships
• 
Obligatory
: Required by a legal, moral, or other rule; compulsory
Example: 
use of seat belts in cars is now obligatory
 
IELTS Writing Task 2 in July 2015 
Advertising discourages people from being different individuals by making us want to be 
and to look the same. To what extent do you agree or disagree?
An often debated topic is whether advertising has a major influence on the growing 
similarity of people’s lifestyle in the modern world. Personally, I partly agree with this 
opinion for a number of reasons.
On the one hand, the power of advertising is undeniable. The growth of the advertising 
industry has resulted in many people buying products of the same manufacture, which can 
be seen in the case of consumer goods. Today, the advertising campaigns of multinational 
companies such as Unilever have been so successful that their products almost dominate 
the market. Smaller enterprises tend not to be able to compete with these giant market 
leaders due to their disadvantages of capital poured into advertising programs. Thus, 
costumers are often swayed to buy products of famous brands rather than those made by 
less well-known companies.
On the other hand, it is also true that people have the tendency to copy others’ lifestyles 
without being affected by advertising. For example, it is valid to argue that many young 
people are trying to emulate the fashion styles of their idols. Many Vietnamese youths 
manage to purchase the same clothes, dye their hair and wear the same perfume as their 
stars do. People can also turn to their social relations for advice when they need to buy 
something. For instance, junior citizens usually ask their friends before they come to a final 
decision on buying a smart phone.

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In conclusion, it is true that advertising has bridged the gap between each individual’s 
lifestyle in modern society. However, I believe that it is not the sole factor that contributes 
to the trend.