For this unit Refers to Student’s Book pages Writing headlines

Students work individually to answer the questions and then check their answers 
in pairs.
 Answers
1  Young people (the under-25s)
2  Two selected highlights, a dry version for podcasting, a piece of visual to be 
placed on the website for viral marketing
3  Three
4  Documentaries on music, youth and social issues
5  One sends producers to the editorial guidelines; the other gives details of 
additional requirements (cues, billings, etc.).
6  £3,000
7  Midnight, 16
 
May
8  From August until early next year
    d 
Students work individually to complete the definitions and then check their 
answers in pairs.
 Answers
2  format  
6  key audience
3  podcast 
7  trail ahead
4  dry version   8  go on air
5  cues 
9  viral marketing
20
PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009