For this unit Refers to Student’s Book pages Writing headlines

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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes

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From media advertising to multiple forms of communication including promotions, 
product placements, mailers, etc. 
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From mass media to more specialised media, which are centred around specific 
target audiences 
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From a manufacturer-dominated market to a retailer-dominated market. The 
market control has transferred into the consumer’s hands 
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From general-focus advertising and marketing to data-based marketing 
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From low agency accountability to greater agency accountability – agencies now 
play a larger role in advertising than ever before 
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From traditional compensation to performance-based compensation – this 
encourages people to do better because they are rewarded for the increased sales 
or benefits they cause to the company 
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From limited internet access to widespread internet availability – this means that 
people can not only have 24/7 access to what they want, but that advertisers can 
also target potential buyers just as much
(Source: 
http://en.wikipedia.org/wiki/Integrated_Marketing_Communications
)