For this unit Refers to Student’s Book pages Writing headlines

web links.
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Extra activities
 for this unit
  
Refers to Student’s Book pages
Selling your services to a potential client
     
Before you begin … 
Check the students’ understanding and pronunciation of 
ad
, 
advert
, 
advertise
, 
advertising
, 
advertisement
. What are the different types of advertising?
 Suggested answers
Ad
 
/
{d
/, 
advert 
/
{dv:t
/ and 
advertisement
 /
{dv:tIsm@nt
/ all mean the same, 
although the words get more formal as they get longer. They all refer to a 
countable unit of advertising, such as a single TV commercial or a billboard. 
Advertise
 /
{dv@tAIz
/ is a verb. It may be transitive 
We advertise our products
 or 
intransitive 
We advertise on TV
. 
Advertising
 /
{dv@tAIzIŋ
/ is the general name for the activity. It is uncountable. 
Types of advertising include: TV commercials, cinema commercials, radio 
commercials, billboards, internet adverts (banner ads, pop-up ads, viral marketing, 
sponsored links on search engines), newspaper adverts, magazine adverts, etc.
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