For this unit Refers to Student’s Book pages Writing headlines

86
PhotocoPiable
Cambridge English for  
the Media
TEACHER’S NOTES
Professional English
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 7
 
Advertising

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    c 
Students listen again and circle the words or phrases they hear. 
 7.1
 page 97
 Answers
Selling your company
2  many of
3  media 
4  numerous
5  client 
6  start
Expressing opinions and making comments
7  quality 
8  excellent
9  impressive
 
10  effective
Extension activity: test your partner
Students test each other in pairs by reading the beginning of one of the phrases 
to elicit the ending from their partner.
    d 
Do this exercise as a class.
 Answers
2  numerous
3  computer, fashion, etc.
4  lots of, various
5  end-user, buyer
6  commence, kick off
7  calibre
8  superb
9  visually interesting
 
10  successful
    e 
Students listen and answer the question.  
 7.2
 pages 97 and 98.
 Suggested answers
Four months is a tight timescale, but the agency has quoted this time based on 
its experience, so it should be reasonable, especially if it has a fairly large team of 
people working on the campaign.
    f