Fundamentals of Management, 8th ed

F I G U R E 7 . 4

The Innovation Process

Organizations actively seek to manage the innovation process. These steps illustrate the general life cycle

that characterizes most innovations. Of course, as with creativity, the innovation process will suffer if it is

approached too mechanically and rigidly.

innovation

The managed effort

of an organization to

develop new

products or services

or new uses for

existing products or

services

Chapter 7: Organization Change and Innovation

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