Fundamentals of Management, 8th ed

JOB GAINS

Kroger

Toys R Us

Caterpillar

AT&T

Amazon.com

Motorola

CarMax

Ford

Nissan

Barclays

Merck & Co.

JP Morgan

Wells Fargo

Bank of America

IBM

Aetna

Eli Lilly

AIG

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F I G U R E 5 . 2

Representative Jobs Created and Lost in 2013

All businesses create and eliminate jobs. Because of their size, the magnitude of job

creation and elimination is especially pronounced in bigger businesses. This figure

provides several representative examples of job creation and elimination at several

big U.S. businesses during 2013. For example, while Barclay’s cut 12,000 jobs and

Merck cut 8,500 jobs, Kroger added 7,000 jobs and Toys R Us added 6,750 jobs during

this same period.

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Part 2: Planning

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messenger. He began to tinker with his bike and eventually built himself a custom

one from scratch. Other riders took note and wanted him to build bikes for them

as well. White eventually started his own business called Vanilla Bicycles. He hand-

crafts each one and has a waiting list of four years. All told, he makes between

40 and 50 bikes per year; about 40 percent of these bikes are sold domestically, the

rest to international customers. The average price of each of his custom bikes is

around $7,000.

11

Entrepreneurs have also achieved success in diverse fields such as

specialized dog training, handcrafted musical instruments, and delicate fly-fishing

reels. And the popular television program Duck Dynasty features a family’s successful

business making duck calls.