EBooks: changing the publishing industry, PwC

3 

Expert Interviews

Experts of leading publishing houses 

(special interest books and the mass 

market), intermediaries, online stores, 

device manufacturers as well as a 

telecommunication company were 

included in the survey for the study. 

4 

Consumer Survey

An online survey was held among 1,000 

consumers aged between 18 and 65 

years in each of the following countries 

Germany, the Netherlands, UK, and US. 

The consumers were selected in a census-

representative manner with regard to sex, 

age, and profession. 

Methodology

Methodology

Method

Online survey of approximately 10 minutes

Random sample

1,000 people per country

•

Between 18 and 65 years old

•

Online panel in Germany, United Kingdom, 

•

the Netherlands and the United States 

Census-representative with regard to sex, 

•

age, and profession