Turning the Page: The Future of eBooks
1
Contents
Foreword
Management summary ............................2
Current situation .....................................4
1. The Book Market ..........................................4
2. The Digital Book: Market of the Future? .......4
2.1 eBooks ........................................................4
2.2 Electronic Reading Devices .........................5
2.3 Market Overview: A Market or a Niche?.. .....8
2.4 Taxation of eBooks: Artificial Price Driver ..10
2.5 Value Chain and Revenue Models ..............10
What do the experts say? .......................12
1.1 eBooks: An Opportunity orRisk? ................12
1.2 Market Drivers ...........................................13
1.3 Market Barriers ..........................................13
1.4 Pricing and Distribution Models .................14
1.5 eReaders or Tablets? ..................................15
1.6 Looking to the Future .................................15
1.7 Challenges Facing Companies ....................15
Discussion: Electronic Newspapers
and Magazines .................................................16
What do customers want? ......................18
1.1 Popularity of eBooks and eReaders ............18
1.2 Revenue Models ........................................22
1.3 Purchase Intentions: Tablet or eReader? ....25
1.4 The Future ................................................27
Outlook and recommended action ......28
1. The Situation in the Year 2015 ............... 28
2. Critical Factors of Success for Different
Business Models ..................................... 29
2.1 Publishers .............................................. 29
2.2 Physical Bookstores ............................... 31
2.3 Online Stores ......................................... 31
2.4 Device Manufacturers ............................ 31
2.5 Intermediaries ....................................... 32
3. Conclusion ............................................ 32
Methodology ......................................33
1. Analysis Framework ..................................33
2. Timescale and Method ........................... 33
3. Expert Interviews .................................. 33
4. Consumer Survey .................................. 33
Bibliography .......................................34
About us .............................................34
Contacts .............................................34