EBooks: changing the publishing industry, PwC


Turning the Page: The Future of eBooks



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Turning the Page: The Future of eBooks

31

interest books and ePUB for the mass 

market. It is now up to publishers, online 

bookstores, and device manufacturers to 

join forces, press ahead, and develop a 

format that provides the greatest benefit to

content owners and customers. The format 

issue is less important for walled-garden 

environments because consumers are 

highly satisfied with the user experience.

However it will become an issue if other 

market players such as Barnes & Noble 

or Borders become more powerful and 

consumers wish to move books they have 

purchased to a non-Amazon or non-Apple 

device.


Publishers – and also authors – should 

rethink their stance on digital rights 

management (DRM). As Apple and 

Amazon have successfully demonstrated, 

DRM can be user-friendly. Publishers 

should strive to embrace DRM systems 

that do not act as a deterrent by making it 

difficult to buy or use digital content.



Cooperation: To be represented on all 

platforms 

For publishers, it is important to establish 

a presence with content on all platforms: 

in bookstores, online, and as apps. A more 

open attitude with regard to ooperation 

and more courage are necessary in this 

respect. 


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