2.5
Value Chain and Revenue
Models
Digital transformation affects the book
industry’s established value chain and
revenue models of the book industry.
New competitors – some, like Google and
Apple, also new to the industry – enter the
market and take on the tasks of established
players. Existing relationships are breaking
down, and new ones are being forged.
The development of the digital value
chain is being driven primarily by the
shift toward end-consumer business and
direct sales. The potential effects of this
7
PwC, International Publishers Association: VAT/GST/Sales Tax Rate: Global survey on books and electronic publications, 2010.
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