Rework jason fried

Skip the rock stars 
 
A lot of companies post help-wanted ads seeking "rock stars" or "ninjas." Lame. 
Unless your workplace is filled with groupies and throwing stars, these words have 
nothing to do with your business. 
 
Instead of thinking about how you can land a roomful of rock stars, think about 
the room instead. We're all capable of bad, average, and great work. The environment has 
a lot more to do with great work than most people realize. 
 
That's not to say we're all created equal and you'll unlock star power in anyone 
with a rock star environment. But there's a ton of untapped potential trapped under lame 
policies, poor direction, and stifling bureaucracies. Cut the crap and you'll find that 
people are waiting to do great work. They just need to be given the chance. 
 
This isn't about casual Fridays or bring-your-dog-to-work day. (If those are such 
good things, then why aren't you doing them every day of the week?) 
 
Rockstar environments develop out of trust, autonomy, and responsibility. They're 
a result of giving people the privacy, workspace, and tools they deserve. Great 
environments show respect for the people who do the work and how they do it. 

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