Namangan muhandislik pedagogika instituti

Market Information Acquisition, Use, and New Venture Performance 
 
Parry Mark E.; Song Michael 
JOURNAL OF PRODUCT INNOVATION MANAGEMENT   
DEC 2010  
 (Web of Science) 
 
A substantial body of existing research has linked firm performance to the acquisition and 
use of customer, competitor, and other market information. This paper examines the impact 
on new venture performance of formal processes for market information collection and use. 
This study hypothesizes that new venture performance will be an increasing function of 
both market information and use. Two moderator hypotheses are also tested. In particular, it 
is expected that the impact of formal market information processes will be greater in 
market-driven new ventures than in technology-driven new ventures. These hypotheses 
were tested using data collected from 222 Chinese new ventures. The empirical analysis 
confirms the positive role of formal processes in new venture performance. However, the 
analysis does not support the moderator hypotheses. This study finds that (1) formal 
processes for information acquisition are equally important in technology-driven and 
market-driven firms and (2) formal processes for information use have a greater impact on 
new venture performance in technology-driven firms than in market-driven firms. 
 
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