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Literature review.
Conceptual metaphors are useful 
for understanding complex ideas in simple terms and therefore 
are frequently used to give insight to abstract theories and 
models. For example, the conceptual metaphor of viewing 
communication as a conduit is one large theory explained with 
a metaphor. So not only is our everyday communication 
shaped by the language of conceptual metaphors, but so is the 
very way we understand scholarly theories. These metaphors 
are prevalent in communication and we do not just use them in 
language; we actually perceive and act in accordance with the 
metaphors. 
CMT researchers, especially in the early stages of 
work on conceptual metaphors, collected linguistic metaphors 
from a variety of different sources: TV and radio broadcasts, 
dictionaries, newspapers and magazines, conversations, their 
own linguistic repertoires, and several others. They found an 
abundance of metaphorical examples, such as ―defending an 
argument‖, ―exploding with anger‖, ―building a theory‖, ―fire 
in someone‘s eyes‖, ―foundering relationship‖, ―a cold 
personality‖, ―a step-by-step process‖, ―digesting an idea‖, 
―people passing away‖, ―wandering aimlessly in life‖, and 
literally thousands of others. Most, if not all, of such linguistic 
metaphors are part of native speakers‘ mental lexicon. They 
derive from more basic senses of words and reflect a high 
degree of polysemy and idiomaticity in the structure of the 
mental lexicon. The magnitude of such cases of polysemy and 
idiomaticity in the lexicon was taken to be evidence of the 
pervasiveness of metaphor. Based on such examples, they 
proposed what came to be known as ―conceptual metaphors.‖ 
However, CMT does not claim that each and every metaphor 
we find in discourse belongs to a particular conceptual 
metaphor.
Other researchers, however, find the presence of 
metaphor in real discourse less pervasive. As noted by Gibbs 
(2009), different methods produce different results in 
frequency counts of metaphors.
A conceptual metaphor is a systematic set of 
correspondences between two domains of experience. This is 
what ―understanding one domain in terms of another‖ means. 
Another term that is frequently used in the literature for 
―correspondence‖ is ―mapping‖. This is because certain 
elements and the relations between them are said to be 
mapped from one domain, the ―source domain‖, onto the other 
domain, the ―target.‖ Let us illustrate how the 
correspondences, or mappings, work with the conceptual 
metaphor anger is fire. Before I provide the systematic 
conceptual mappings that constitute this metaphor, let us see 

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