JOURNAL OF ADVANCED
RESEARCH AND STABILITY (JARS)
Volume: 01 Issue: 06 | 2021
ISSN: 2181-2608
788
inflow of foreign capital and the organization of investment activities.
The organization of investment activity in a society with market relations, its comprehensive and
qualitative expansion and development is aimed at the restoration of individuals, legal entities and the
state, entrepreneurship, business and other activities for profit. Its main goal is to stabilize our
economy, enter the world market, strengthen world economic ties and improve the living standards of
the population by organizing investment activities in the above-mentioned areas. Marketing
management in this area should focus on the objects and entities, especially in the organization of
investment activities.
Marketing research shows that investment entities are individuals, legal entities and states with
property and intellectual property involved in investment activities in the above four areas. The
subjects of investment activity are, on the one hand, the owners (investors) with property and
intellectual property, on the other hand, the individuals, legal entities and the state that receive
investors. Investment marketing should help to select the level of interest of the participants in this
activity, among them the entity that can be most effective in the country's economy, to develop its own
science-based proposals and measures.
Marketing performs the following activities:
Market research;
Market distribution;
Placement of goods;
Implementation of marketing policy;
Price policy;
Distribution policy;
Relocation policy;
Upgrades, additional services.
Forms of activation of economic relations in the market, the solution of problems of production and
sale of goods, rapid adaptation to changes in the market, a stratified approach to consumers, the
creation and organization of production of competitive new goods, market research and forecasting The
study and development of effective advertising is the main goal of marketing.
Marketing is the process of making a profit from the production and sale of goods and services that
meet the current and future needs of consumers. Marketing is the study of competition, consumer
behaviour modelling, product quality, competitiveness, customer motivation, advertising, and the
market.
The main goal of investors is to get a high return on investment, efficiency and expand their activities
in line with the development of market infrastructure and change the areas and objects of investment.
This should not be left out of the marketer's view and should be actively involved. In this regard, they
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