JOURNAL OF ADVANCED
RESEARCH AND STABILITY (JARS)
Volume: 01 Issue: 06 | 2021
ISSN: 2181-2608
787
The study of the market from a marketing point of view aims to enable companies to effectively sell the
goods of the firm (enterprise), to expand it into new segments, improve quality, create stocks and new
goods, meet consumer demand and achieve high profits. In-depth marketing research will be conducted
to achieve this goal. The task of studying the market from a marketing point of view is to adapt the
production and output of goods to the high demands of the market and the consumer. This should be
done on the basis of the firm’s highl
y profitable, competitive operations.
Marketing research sets itself a set of tasks that need to be solved. Given the ever-changing situation,
the impact of a different set of factors, the potential of different firms, the diversity of specific research
ta
sks facing the firm’s marketing service leads to diversity.
The implementation of the goals set by enterprises in the process of marketing research allows to
address a wide range of actions to identify and explain the causes of the situation, as well as to propose
specific measures aimed at ensuring the competitive advantage of the firm.
Today, the most effective and important way to develop and sustain the economy of any country is to
attract investment into the country's economy.
Investment is money spent on economic efficiency (profit, income) or achieving a positive social result,
deposits
in banks, securities (stocks, bonds), technology, machinery,
equipment, licenses and
efficiency. any other riches that give.
It is known that the effectiveness of investment attraction depends on the level of the investment
climate in the country. Depending on how the investment climate
is organized in the country, the
attraction of investors is determined. Marketing plays an important role in creating an investment
climate and effective use of attracted investments.
In developed market economies, investment activities are carried out in the following areas:
by individuals,
citizens, non-state enterprises, business associations,
collective and friendly farms,
organizations established on the basis of collective ownership and other legal entities;
by organizations of administrative management and other administrative divisions of the government,
state enterprises and institutions, foreign individuals, private firms, associations, companies and other
legal entities and other states;
jointly with local and foreign citizens, legal entities and the state.
Similarly, marketing
activities should be organized, conducted and managed. On the basis of peace,
tranquillity, the rule of law and the economy in our country, the implementation of the adopted laws,
today favourable conditions are being created for investment and the development of market relations.
The development of
various forms of ownership, the establishment of entrepreneurship and business,
the strengthening of foreign economic relations, the increasing role of joint ventures in stabilizing the
economy create the necessary conditions for the full organization of investment activities. But there is
more to marketing than meets the eye. These include marketing activities and activities aimed at
determining the formation
of forms of ownership, in turn, the development of entrepreneurship, the