O‘zbekiston davlat jahon tillari universiteti

Seasonality: A phenomenon created by either tourism supply or demand (or both) changing according to the time of the year.

sector: a part or branch of the whole industry that provides particular goods and/or services

series operator: a travel agent, wholesaler, tour operator, or broker who blocks space in advance for a series of movements over a given period of time, not necessarily on a back-to-back basis

service: work done for the benefit of another

service charge: (1) a specified percentage of a hotel’s daily rate (usually 10% or 15 %) charged to the guest, who in return is relieved of the responsibility for tipping; (2) a fee charged to a client by a travel agent in addition to the commissions paid to him or her by the principals

service delivery: the manner in which customer needs are met

Service encounter: The moments of interface between customer and supplier

Service marketing mix: The addition of People, Physical Evidence and Process to the four areas of activity more usually associated with marketing products,: Price, Place, Promotion and Product.

service provider: a person or company that supplies a particular service

service: non-physical, intangible attributes that management controls, including friendliness, efficiency, attitude, professionalism, and responsiveness.

Servicescape: The location in which the service encounter takes place

shore excursion: a land tour, usually available at ports of call and sold by cruise lines or tour operators to cruise passengers

short haul: 1-3 hour flight

shoulder season: period when there is neither a high nor low demand for a destination, usually falling in the spring or fall months for most areas