Healthcare and social assistance will significantly affect the new economy. Trends
such as ageing populations, increased lifespans, larger numbers of those afflicted
with chronic diseases, escalating healthcare costs and more available modern
medicine will drive demand upward for healthcare services in developed and
markets such as China, Indonesia, Russia, India and Mexico are expected to see
massive healthcare spending increases due to population growth, consumer wealth,
would cause major changes in the global workforce, but they are only representative
of the larger shift taking place in the global economy towards expansion of healthcare
Healthcare, along with the social assistance industry, will continue to add jobs to the
world economy. In the US, healthcare support occupations are expected to grow more
than 25% in the coming decade. Recruitment companies expect in-home care,
nursing and physical therapy are expected to dominate this growth. However, despite
all this job creation potential, many nations are unable to meet their required number
of healthcare workers, a failing that adversely affects the quality of care. The UK is
of home-nursing employees, and in 36 African nations, the low number of caregivers
Jobs for the Future 20
Optimistically, new technologies such as mobile devices, analytics and cloud data
will help bridge these gaps by fundamentally altering how health organizations
interact with patients and each other to deliver cost-efficient care. However, at the
same time, the adoption of technology by the healthcare industry will redefine how
medicine is practiced, and new skills will be required of healthcare workers to apply
these capabilities (PwC, 2014).
One example of technology’s impact on health is the case of ‘Gifted mom’, a mobile
health platform that uses low cost technology for pregnant women in underserved
areas. The platform provides a variety of programs to mothers and pregnant women,
ranging from maternal education and access to family planning and contraception
services to information on when and how to vaccinate children. Gifted Mom, created
by 22 year old Cameroonian, Alain Nteff, works with health providers and medical
students to create profiles of each pregnant women to send automated alerts that help
them track antenatal care. Since the inception of the project, over 200 medical
students have been trained and 1200 pregnant women positively impacted, resulting
in a 20% increase in antenatal attendance rate for pregnant women in 15 rural
communities. Gifted Mom is planning to reach over five million women by the end
of 2017 (Couch, 2015).
As highlighted in the case of Gifted mom, the role of healthcare workers is expected
to change and evolve, as will the delivery of care to patients. Key to a successful
transition will be ensuring an adaptive and high-skilled workforce, integrated into the
new technological environment and working on multi-disciplinary teams to better
understand patient pathways. In the coming decades, healthcare workers will be
expected to work across spectrums and professions to provide improved holistic
treatment, resulting in superior results (NHS, 2012).
Experts forecast that by 2030 the health workforce will be largely unrecognizable
when compared to today’s healthcare industry. Healthcare workers will need to be
flexible in positions across a variety of specialisations and care-settings as they
progress through their careers. Much like the “tours of duty” discussed earlier, the
workforce will consist of short term-contract or part-time positions among a broader
range of employers. By 2030, health scientists may find themselves working in roles
they previously never perceived as possible — advising and training patients and
professionals on new health technology, evaluating and adapting these technologies,
or spreading their usage. Healthcare workers will increasingly be involved in quality
assurance and evaluations of primary and other care, and they may well take on roles
that previously were undertaken by other professions.
Service delivery will be driven by these new technologies and health care
professionals will be required to have the knowledge and skills to adapt, adopt and
use new innovations. Changes in technology are expected to have major impacts on
occupations and necessary workforce skills. Flexible specialists will need to work
with these changes until they become mainstream and are operable by less adaptive
and lower-skill employees (PwC, 2014).
Regardless of changes in technology and evolving roles, healthcare professionals will
still require basic scientific skills and training. Solid basic training provides a
background for faster skills acquisition and understanding of new technology.
Significant shifts in health science, such as the increased focus on genomic medicine,
bioinformatics and mass quantities of data, are fundamental for all professionals to
understand and employ, not simply by specialists in these areas. In order to ensure
the workforce remains flexible, accessible and fast-delivery training will be required.
Employers and industry leaders will necessarily need to invest in personal and
