Objectives of knowledge management

6
7
In Part 2 of the book approaches to developing digital business 
strategy and applications are reviewed for the organisation as a 
whole (Chapter 5), with an emphasis on buy- side e-commerce 
(Chapters 6 and 7) and sell- side e-commerce (Chapters 8 and 9).
5
Strategy and 
applications
2
Part 
● 
What is digital business 
strategy?
● 
Strategic analysis
● 
Strategic objectives
● 
Strategy definition
● 
Strategy implementation
Focus on . . .
● 
Aligning and impacting 
digital business strategies
Digital business strategy 
p. 179
● 
What is supply chain 
management?
● 
Options for restructuring the 
supply chain
● 
Using digital business to 
restructure the supply chain
● 
Supply chain management 
implementation
Focus on . . .
● 
The value chain
Supply chain management 
p. 247
● 
What is e‑procurement?
● 
Drivers of e‑procurement
● 
Barriers and risks of 
e‑procurement adoption
● 
Implementing e‑procurement
● 
The future of e‑procurement
Focus on . . .
● 
Estimating e‑procurement 
costs
● 
B2B marketplaces
E-procurement 
p. 297
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9
● 
What is e‑CRM?
● 
Conversion marketing
● 
The online buying process
● 
Customer acquisition 
management
● 
Customer retention 
management
● 
Customer extension
● 
Technology solutions for 
CRM
Focus on . . .
● 
Marketing communications 
for customer acquisition
● 
Social media and social CRM 
strategy
● 
Excelling in e‑commerce 
service quality
Customer relationship management 
p. 387
8
● 
What is digital marketing?
● 
Digital marketing planning
● 
Situation analysis
● 
Objective setting
● 
Strategy
● 
Tactics
● 
Actions
● 
Control
Focus on . . .
● 
Characteristics of digital 
media communications
● 
Online branding
Digital marketing 
p. 323
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Digital business strategy
Learning outcomes
After completing this chapter the reader should be able to:
● 
Follow an appropriate strategy process model for digital 
business
● 
Apply tools to generate and select digital business strategies
● 
Outline alternative strategic approaches to achieve digital 
business
Management issues
Consideration of digital business strategy raises these issues for 
management:
● 
How does digital business strategy differ from traditional 
business strategy?
● 
How should we integrate digital business strategy with existing 
business and information systems strategy?
● 
How should we evaluate our investment priorities and returns 
from digital business?
Links to other chapters
The main related chapters are:
● 
Chapters 6 and 7
review the specific enactment of digital 
business strategy to supply chain and procurement management 
processes
● 
Chapters 8 and 9
explain how digital marketing and customer 
relationship management relate to the concept of digital 
business, and e‑commerce and digital marketing planning are 
approached
● 
Chapters 10, 11 and 12
look at practical aspects of the 
implementation of digital business strategy
5
➔ 
What is digital business strategy? 184
➔ 
Strategic analysis 192
➔ 
Strategic objectives 203
➔ 
Strategy definition 217
➔ 
Strategy implementation 232
Focus on . . .
➔ 
Aligning and impacting digital 
business strategies 237