Objectives of knowledge management

Online audience panel media consumption and usage data
● 
These are fee- based data, but contain useful free data within press release sections.
● 
comScore (
www.comscore.com
). Data from comScore's global consumer panel is avail-
able in its blog and press releases section.
● 
Hitwise (
www.hitwise.com
). Hitwise blog (
http://weblogs.hitwise.com
). Sample 
reports from Hitwise on consumer search behaviour and importance of different online 
intermediaries
● 
Netratings (
www.netratings.com
)
Other major online research providers
● 
The European Interactive Advertising Association (
www.eiaa.net
). The EIAA is a pan- 
European trade organisation with surveys of media consumption and usage across Europe
● 
International Telecommunications Union (
www.itu.int/ITU‑D/icteye
). Adoption of 
Internet and mobile phone statistics by company
● 
The Pew Internet & American Life Project (
www.pewinternet.org
). Produces reports that 
explore the impact of the Internet on families, communities, work and home, daily life, 
education, healthcare, and civic and political life