Objectives of knowledge management

4 
Give three examples of how websites can use techniques to protect the user’s 
privacy.
5 
What are the three key factors which affect consumer adoption of the Internet?
6 
Explain the significance of the diffusion– adoption concept to the adoption of new 
technologies to:
(a) 
Consumers purchasing technological innovations.
(b) 
Businesses deploying technological innovations.
7 
What action should e‑commerce managers take to ensure compliance with ethical 
and legal standards of their site?
M04_CHAF6542_06_SE_C04.indd 172
7/23/14 12:18 PM

---

173
Chapter 4
E‑environment
Fletcher, K. (2001) Privacy: the Achilles heel of the new marketing. 
Interactive Marketing,
3(2), 128– 40.
Freedom House (2000) 
Censoring dot‑ gov report
. 17 April: 
www.freedomhouse.org/news/
pr041700.html
, New York.
Gartner (2010) Gartner’s Hype Cycle: Special Report for 2010. Report summary available at 
www.gartner.com/it/page.jsp?id=1447613
.
Godin, S. (1999) 
Permission Marketing
. Simon and Schuster, New York.
Google (2012) The New Multiscreen World: Understanding Cross- platform Consumer 
Behavior. Available at: 
http://services.google.com/fh/files/misc/multiscreenworld_final.
pdf
.
Google Shopper Sciences (2011) The Zero Moment of Truth Macro Study. Published April 
2011: 
www.google.com/think/research‑studies/the‑zero‑moment‑of‑truth‑macro‑
study.html
.
Grossnickle, J. and Raskin, O. (2001) 
The Handbook of Online Marketing Research: Knowing 
Your Customer Using the Net
. McGraw- Hill, New York.
Hamill, J. and Gregory, K. (1997) Internet marketing in the internationalisation of UK SMEs. 
Journal of Marketing Management,
13, 9– 28.
Mason, R. (1986) Four ethical issues of the information age. 
MIS Quarterly,
March.
Meckel, M., Walters, D. Greenwood, A. and Baugh, P. (2004) A taxonomy of e-business 
adoption and strategies in small and medium sized enterprises. 
Strategic Change,
13, 
259– 69.
Mougayer, W. (1998) 
Opening Digital Markets – Battle Plans and Strategies for Internet 
Commerce,
2nd edn. Commerce Net Press, McGraw- Hill, New York.
Multilingual
(2008) Localizing a localizer’s website: the challenge. Jan/Feb, 30– 33.
Nitish, S., Fassott, G., Zhao, H. and Boughton, P. (2006) A cross- cultural analysis of German, 
Chinese and Indian consumers’ perception of web site adaptation. 
Journal of Consumer 
Behaviour,
5, 56– 68.
NMA (2008) Profile – Travis Katz. Author: Luan Goldie. 
New Media Age magazine,
pub-
lished 31 January.
PMP (2008) Supply Chain& Manufacturing Systems Report. PMP Research Report pub-
lished at: 
www.conspectus.com
. March.
Poon, S. and Jevons, C. (1997) Internet- enabled international marketing: a small business 
network perspective. 
Journal of Marketing Management,
13, 29– 41.
Quayle, M. (2002) E-commerce: the challenge for UK SMEs in the twenty- first century. 
International Journal of Operation and Production Management,
22(10), 1148– 61.
Quelch, J. and Klein, L. (1996) The Internet and international marketing. 
Sloan Management 
Review,
Spring, 61– 75.
Rodgers, S., Chen, Q., Wang, Y. Rettie, R. and Alpert, F. (2007) The Web Motivation 
Inventory. 
International Journal of Advertising,
26(4), 447– 76.
Rogers, E. (1983) 
Diffusion of Innovations,
3rd edn. Free Press, New York.
Siikavirta, H., Punakivi, M., Karkkainen, M. and Linnanen, L. (2003) Effects of e-commerce 
on greenhouse gas emissions: a case study of grocery home delivery in Finland. 
Journal of 
Industrial Ecology,
6(2), 83– 97.
Singh, N. and Pereira, A. (2005) 
The Culturally Customized Web Site, Customizing Web Sites 
for the Global Marketplace
. Butterworth- Heinemann, Oxford.
Sparrow, A. (2000) 
E‑Commerce and the Law. The Legal Implications of Doing Business 
Online
. Financial Times Executive Briefings, London.
Trott, P. (1998) 
Innovation Management and New Product Development
. Financial Times 
Prentice Hall, Harlow.
Ward, S., Bridges, K. and Chitty, B. (2005) Do incentives matter? An examination of on-line 
privacy concerns and willingness to provide personal and financial information. 
Journal 
of Marketing Communications
, 11(1), 21– 40.
M04_CHAF6542_06_SE_C04.indd 173
7/23/14 12:18 PM

---

174