Objectives of knowledge management



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Part 1
Introduction

Describe how the following tools would be used by a company hosting a website: 
HTML, FTP, RSS.

The existence of standards such as HTML and HTTP has been vital to the success 
and increased use of the World Wide Web. Explain why.

What benefits to a business-to-business company does the XML standard offer 
beyond those of HTML?

Explain why the digital business coordinator of a company might investigate the 
use of applications service providers.
8
 
Explain the differences between intranet, extranet and the Internet from a digital 
business perspective.
References
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.
ArsTechnica
(2007) Evidence mounts that Comcast is targeting BitTorrent traffic. 
ArsTechnica

The Art of Technology, by Jacqui Cheng, 19 October: 
http://arstechnica.com/
uncategorized/2007/10/evidence-mounts-that-comcast-is-targeting-bittorrent-traffic/
.
Berners- Lee, T., Hendler, J. and Lassila, O. (2001) The Semantic Web. 
Scientific American

May. Published online at: 
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.
ClickZ (2010) Foursquare Marketing Hits and Misses: 5 Case Studies. Christopher Heine, 
28 September: 
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misses-case-studies
.
CIO (2010) IaaS: Why Intel Dumped the Grid. Article on CIO.com online mag-
azine. By Rick Swanborg, 9 June 2010: 
www.cio.com/article/596387/
IaaS_Why_Intel_Dumped_the_Grid?taxonomyId=3017
.
Computer Economics (2006) Software as a Service Shows Attractive Payback. Research 
Report, June.
comScore (2008) Why Google’s surprising paid click data are less surprising. By Magid 
Abraham, 28 February. Published at: 
www.comscore.com/Insights/Blog/
Why_Google_s_surprising_paid_click_data_are_less_surprising
.
Cutts, M. (2007) Talk like a Googler: parts of a url. Blog posting, 14 August: 
www.mattcutts.
com/blog/seo-glossary-url-definitions/
.
Dyson, E. (1998) 
Release 2.1: A Design for Living in the Digital Age
. Penguin, London.
Google (2010) You and site performance, sitting in a tree . . . Blog posting, Official Google 
Blog, 2 May: 
http://googlewebmastercentral.blogspot.com/2010/05/you-and-site- 
performance-sitting-in.html
.
Guardian
(2008) Porn? Sex? Britons value cruises much more. 
The Guardian
, Richard Wray, 
6 February.
Hannon, N. (1998)
The Business of the Internet.
Course Technology, New York.
Hasselbring, W. (2000) Information system integration. 
Communications of the ACM,
43(6), 
33– 8.
IBF (2008) 
12 ways to use your intranet to cut your costs
. Member Briefing Paper, August. 
Published by the Intranet Benchmarking Forum 
(www.ibforum.com)
.
Internet World
(1999) Enterprise application integration – middleware apps scale firewalls. 
Internet World
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Chapter 3
Managing digital business infrastructure
Intranet Journal
(2009) Creating your SharePoint Governance Plan. Robert Bogue, 
4 June, 
Intranet Journal 
(online magazine). 
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.
Kampas, P. (2000) Road map to the e-revolution. 
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Spring, 8– 22.
KM Column (2002) September 2002 issue: Sixteen steps to a renewed corporate intranet. Published 
by Step Two Designs at: 
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Mcafee, A. and Brynjolfsson, E. (2008) Investing in the IT that makes a competitive differ-
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Mougayer, W. (1998) 
Opening Digital Markets – Battle Plans and Strategies for Internet 
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Nielsen, J. (1994) Response Times: The Three Important Limits. Online white paper: 
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Ofcom (2007) The International Communications Market 2007. Report published 
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icmr07/overview/landscape/
.
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Pandia (2007) Google: one million servers and counting. Pandia Search Engine News: 
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pandia.com/sew/481-gartner.html

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