Objectives of knowledge management

Other hardware platforms
Apart from desktop and mobile access, there are a host of other and growing platforms 
through which to communicate with customers. For example:
1 
Gaming platforms. Whether it’s a Playstation, Nintendo or Xbox variety of gaming 
machine, there are increasing options to reach gamers through ads or placements within 
games, for example in-game ads.
 2 
Indoor and outdoor kiosk- type apps. For example, interactive kiosks and augmented 
reality options to communicate with consumers.
3 
Interactive signage. The modern version of signage, which is closely related to kiosk 
apps, may incorporate different methods such as touch- screen, Bluetooth or QR codes to 
encourage interactive.
M03_CHAF6542_06_SE_C03.indd 85
7/22/14 1:36 AM

---

86
Part 1
Introduction
Box 3.1
Taking the mobile app vs site decision
Mobile apps
are a highly significant development in mobile communications, indeed 
all digital communications, since they highlight a change in the method of delivering 
interactive services and content via mobile phones. Until the advent of apps, popular-
ised by Apple iPhone, the web browser had been seen by most people as the main 
model for delivering content via mobile phones.
The key questions to ask are: