Objectives of knowledge management

Mobile phone and tablet platforms
Mobile device use has already transformed the way consumers access online content and 
services for entertainment, socialising and purchase decisions. The options on mobile hard-
ware platforms are similar in many ways to the desktop. Since they can be used in different 
locations there are many new opportunities to engage consumers through 
mobile market-
ing
and 
 location- based marketing
. (We cover the design challenges of creating mobile 
experiences in Chapter 11 where options for responsive web design are reviewed.) Table 3.2 
introduces some of these challenges.