Objectives of knowledge management

Q. How would you recommend that a business assesses the value of a tool like 
Magiq? Which KPIs should be reviewed?
Magiq is focussed on the implementation side of online marketing. While it records 
all the activity it has undertaken, it does not undertake the analytics part of the pro-
cess, as most users already have web analytics or customer analytics and reporting 
tools which we expect users to use to analyse the effectiveness of the campaigns and 
activities that Magiq implements.
The actual KPIs that should be measured and tracked are clearly customer spe-
cific. So for a transactional site these might be focussed on revenue and on conversion 
rate. For non- transactional sites other metrics are important. Some customers will 
choose to focus on the visitor retention and engagement factors (duration of engage-
ment, time on site, visit frequency and latency etc.), others will want to analyse the 
customer data provided by Prospect and Retain to assess the value of the audience 
that they have in monetary or other ways.
Source
: Smart Insights (2010).