6
How to refine apps in line with feedback.
The success of apps is very dependent
on feedback in the appstores and the need to fix bugs and add enhancements to
compete shows the need for an ongoing development cycle with frequent updates.
A whole new area of app analytics and new solutions will no doubt develop, but a
challenge with apps, similar to that of Flash apps before them, is that measurement
functionality needs to be specified in advance. Careful review of hurdle rates for
the percentage of the user base who are using the app or its different functions is
going to be a KPI here.
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