Objectives of knowledge management

aggregators
), e.g. Moneysupermarket, Kelkoo, 
Shopping.com, uSwitch.
(e) Superaffiliates. 
Affiliates
gain revenue from a merchant they refer traffic to using a 
commission‑ based arrangement based on the proportion of sale or a fixed amount. 
They are important in e‑retail markets, accounting for tens of per cent of sales.
Share of search
The audience share 
of Internet searches 
achieved by a particular 
audience in a particular 
market.
Aggregators
An alternative term for 
price comparison sites. 
Aggregators include 
product, price and service 
information, comparing 
competitors within a 
sector such as financial 
services, retail or travel. 
Their revenue models 
commonly include affiliate 
revenues (CPA), pay‑ per‑ 
click advertising (CPC) 
and display advertising 
(CPM).
Affiliate
A company promoting 
a merchant typically 
through a commission‑ 
based arrangement either 
directly or through an 
affiliate network.
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