Objectives of knowledge management

electronic marketplace
. This has implications for the way in which 
the relationships between the different actors in the marketplace occur.
The new electronic marketplace has many alternative virtual locations where an organi‑
sation needs to position itself to communicate and sell to its customers. Managers need to 
understand the relative importance of different types of sites and consumer and business inter‑
actions and information flows. In this section we will review how marketplace channel struc‑
tures, the location of trading and multichannel marketing models can be assessed to inform 
digital business strategy. Finally, we will review commercial arrangements for transactions.