Objectives of knowledge management

Overview and concepts covered
Michael Welch created Blackcircles.com (Figure 2.2) as a new way for consumers to 
buy tyres at competitive prices either over the Internet or on the telephone. From the 
site, consumers can find the best deal from a network of over 1,400 local dealerships.
Blackcircles.com now has a turnover of £30 million and is growing rapidly, so we 
thought it would be interesting to learn the approaches its founder, Michael Welch, has 
used to grow and sustain the business.