Objectives of knowledge management

Betfair’s revenue model
Betfair charges a commission (typically 5%) on each player’s net winnings on a market. If a player loses, 
there is no commission. There is a discount on commission; when you place more bets this rewards regular 
punters.
Betfair’s growth
This outline history of Betfair shows how it has extended its product range and partnerships to support its 
growth:
 
1 
2000 – The Sporting Exchange Ltd launches Betfair.com from Russell Square, London. At launch, funds 
were limited, so the company used ‘guerrilla marketing’ to promote it, such as a procession through 
the City of London with coffins with banners ‘death of the bookmaker’ and fake demonstrations with 
‘Betfair – unfair’ banners.