Objectives of knowledge management

Supply chain management
When distinguishing between buy- side and sell- side e-commerce we are looking at different 
aspects of managing an organisation’s supply chain. 
Supply chain management (SCM)
is 
the coordination of all supply activities of an organisation from its suppliers and delivery 
of products to its customers. (The opportunities for using e-commerce to streamline and 
restructure the supply chain are described in more detail in Chapter 6.) The 
value chain
is a 
related concept that describes the different value- adding activities that connect a company’s 
supply side with its demand side. We can identify an 
internal
value chain within the bounda-
ries of an organisation and an 
external
value chain where these activities are performed by 
partners. Note that in the era of digital business a company will manage many interrelated 
value chains, so we also consider the concept of a 
value network
(see Chapter 6).
Business or consumer models of e‑commerce transactions
It is now commonplace to describe e-commerce transactions between an organisation and 
its stakeholders according to whether they are primarily with consumers (
business‑to‑ 
consumer – B2C
) or other businesses (
business‑to‑business – B2B
).
Customer journey
A description of modern 
multichannel buyer 
behaviour as consumers 
use different media to 
select suppliers, make 
purchases and gain 
customer support.
Web 2.0 concept
A collection of web 
services that facilitate 
interaction of web users 
with sites to create user‑ 
generated content and 
encourage behaviours 
such as community 
or social network