Objectives of knowledge management

Uniform (universal) 
resource locator 
(URL)
A web address used to 
locate a web page on a 
web server.
URL strategy
A defined approach to 
forming URLs, including 
the use of capitalisation, 
hyphenation and sub- 
domains for different 
brands and different 
locations. This has 
implications for promoting 
a website offline through 
promotional or vanity 
URLs, search engine 
optimisation and 
findability.
A clean URL which fits 
many of these aims is 
http://www.domain.com/
folder-name/document-
name. Care must be 
taken with capitalisation 
since Linux servers parse 
capitals differently from 
lower- case letters.
Box 3.2
What’s in a URL?
A great example of different URL components is provided by Google engineer Matt 
Cutts (Cutts, 2007). He gives this example:
http://video.google.co.uk:80/videoplay?docid=-7246927612831078230&hl=en#00
h02m30s
Here are some of the components of the URL:
● 
The protocol is http. Other protocols include https, ftp, etc.
● 
The host or hostname is video.google.co.uk.
● 
The subdomain is video.
● 
The domain name is google.co.uk.
● 
The top- level domain or TLD is uk (also known as gTLD). The uk domain is also 
referred to as a country- code top- level domain or ccTLD. For google.com, the TLD 
would be com.
● 
The second- level domain (SLD) is co.uk.
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