Objectives of knowledge management

Supporting the growing range of digital business technology 
platforms
If you think of the options to reach and interact with customers or partners online, these 
interactions have traditionally been via desktop software and browsers. The desktop access 
platform has been dominant for years and remains so for now, but with mobile Internet access 
predicted to exceed desktop Internet access by 2014 or 2015, a range of mobile platforms will 
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Chapter 3
Managing digital business infrastructure
become available. Combining with these hardware platforms, there are also different software 
platforms which marketers can use to reach and interact with their audience through content 
marketing or advertising, so let’s look at the range of options that are available: