Midterm test II on Discourse Analysis for the 2nd

Choose the appropriate answer to the statements (5 points):

1. 
   Any means of communication intended to reach a general, public audience is known as ________________.
   

1. 
   Print media
   
2. 
   Mass media
   
3. 
   Social media
   
4. 
   Broadcast media
   

2. 
   Which of the following is print media?
   

1. 
   Newspaper
   
2. 
   Facebook
   
3. 
   Movies
   
4. 
   Radio
   

3. 
   ________________is a system for transmitting sounds and visual images that are reproduced onscreen. It is the most powerful and widespread information emitter.
   

1. 
   Music
   
2. 
   Film
   
3. 
   Internet
   
4. 
   Television
   

4. 
   ___________________ is the art of capturing light on chemical or electronic media to record images.
   

1. 
   Computer
   
2. 
   Photography
   
3. 
   Radio
   
4. 
   Scanner
   

5. 
   Which of the following is not the type of electronic media?
   

1. 
   Television
   
2. 
   Radio
   
3. 
   Magazine
   
4. 
   Music
   

6. 
   ____________________ is a form of marketing communication used to inform or persuade an audience to take some action.
   

1. 
   Viral video
   
2. 
   Social networking
   
3. 
   Mass media
   
4. 
   Advertising
   

7. 
   The term “media” is defined as __________________________.
   

1. 
   Means of communication
   
2. 
   Picture or image
   
3. 
   A current style
   
4. 
   A study of signs
   

8. 
   Popular culture is ____________________.
   

1. 
   Ability to interpret and analyze the media
   
2. 
   Means by which a message is communicated
   
3. 
   Artifacts, institutions, customs, hobbies that represent the accepted values of society
   
4. 
   The study of signs
   

9. 
   The term “mass media” means _____________________.
   

1. 
   Means of communication
   
2. 
   A current style
   
3. 
   Means by which a message is communicated
   
4. 
   Means of communicating to a large group of people
   

10. 
    _____________________ is one of the first forms of media communication.
    

1. 
   Telephone
   
2. 
   Radio
   
3. 
   Television
   
4. 
   Internet
   

3.