Midterm project

5. It welcomes helpful change
Many people are resistant to change because it causes us to feel insecure and sometimes out of control. However, if the mission is clear, then team members are more likely to see the value of the change and how it helps the organization accomplish the mission. This will create a culture that welcomes change when warranted.
6. It shapes strategy
Every business and business owner needs a strategy. But strategies must not be created in a vacuum. Instead of looking at what’s new or what competitors are doing and trying to copy them, wise business owners create the most effective strategies possible to accomplish the mission their company is set out to accomplish.
7. It facilitates evaluation and improvement
It has been said that “What you measure will be your mission.” If you have a clear, written statement of mission you will know exactly what to measure and how to measure it.

7. 
   Most companies take their logos very seriously. Why?
   

Answer:
Creates a strong first impression
Your logo introduces your brand to the consumers. A powerful logo animations creates a potent first impression that piques the customers' interest and entices them to discover more about the business.
Forbes reports that you and your business have a mere seven-second window to create a first impression. The logo has the potential to prompt the people to make a snap judgment and interact with you. Once you have achieved that and invited the customers into your store, physical or electronic, they are more likely to purchase from you.
On the other hand, the absence of a logo creates a drab outlook that can alienate prospective customers. It does not matter if your products are of the highest quality or customer services team is extremely competent. If you are unable to create a decent first impression, it directly influences your ability to grow your business.