Midterm project

Provides the brand with an identity
A good brand identity translates into a reputable brand image, making your business more coveted and loved. Your logo forms the basis of your brand's identity, which is very important for a commercial entity to become more discernable and grow.
Compelling logos sport one color with an image. Or they can have your brand name in a signature font relevant to your business. The color and styling of the logo appear on all your marketing endeavors, including emails, landing pages, packaging, business cards, and so on. 
According to Reboot, incorporating one signature color in your logo can increase your brand recognition by an impressive 80%. The masses will associate a particular color with your business, increasing brand recognition. This means that more people will relate your logo with a good customer experience and high-quality products, thereby improving your sales exponentially.

Enhances brand loyalty
An enterprise earns brand loyalty through continuous delivery of value products, undivided focus on customer experience and service, and consistency in all aspects. It takes quite a while to foster brand loyalty, which eventually earns you returning clientele.
According to Invesp, customer acquisition costs five times more than customer retention. Therefore, if you are looking to expand your business by minimizing the initial costs, you should focus on reinforcing your brand's devotion amongst the consumer base.
Your logo plays a vital role in evoking this allegiance in the minds of your ardent followers. It serves as a familiar symbol that covey trustworthiness, accessibility, and quality products. Consumers will be drawn towards your store because of your logo every time they are in the market to buy something that you sell. 
Therefore, having a logo should be one of your top priorities, as it is crucial for your business's success.

Attracts Target Customers
One of the business's primary objectives is to acquire more and more consumers through intuitive marketing techniques. The logo appears prominently on advertisement material and forms the basis of every marketing campaign to attract the target customers.
Here is how it works. The logo design, including the colors and styling, is in sync with your business ideology and the products you sell.
For example, when you choose a particular color palette for your logo and branding, you are looking to evoke a specific emotion. Red signifies a loud, passionate, and young brand. Blue denotes calmness and spiritual awareness, while yellow means cheerful, friendly and energetic, and so on. Each color resonates with particular demographics and attracts them to your products.
Similarly, the logo's font and typeface speak about your company's personality and values. It targets the audience you want to interest. A dignified, traditional font with minimalistic design conveys a brand with a mature consumer base. Conversely, a rounded font with soft curves is more suited for a children's brand as it looks exuberant and easy-going. 
Therefore, a thoughtful logo design that aligns with your business needs can work wonders for captivating the specific customer demographic and catching your audience's attention amongst the clutter.