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SHOWCASE YOUR EMPLOYEES AND EVENTS TO YOUR
FOLLOWERS
Hardworking employees are the heart of every great company.
SEOMoz, for instance, started a Facebook photo album showing pictures of 
their employees, making it even more interesting with a “Then and Now” 
theme.
If you also have company events, you can start a Facebook Event so your 
followers can take note of it and include it in their calendar. It could be 
webinars, seminars, charity events, conferences, or open houses. This will 
make your followers feel as though they are part of your community.

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