Microsoft Word marketing doc

Freedom to Buyer
It provides perfect freedom to buyer to make his selection of goods since 
no pressure can be affected by the salesmen. 
Disadvantages of Super Markets 
The disadvantages of super markets are as follows : 
a) 
Long Distance
Large premises at a cheaper rates can be had only in the outskirts of the 
city and normally the super markets are located at long distances from 
the main localities. 
b) 
Lacks Product Information
Goods which require product information, its usage or maintenance 
cannot be available from salesmen. Customer himself should evaluate 
the uses of the product before a purchase decision is taken. 

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c) 
Huge Investment
Since more number and variety of products are to be made available, it 
requires huge investment. 
d)
No Credit Facility 
It fails to attract those customers who desire to purchase goods on credit.
It is because Super markets sell the goods only on cash basis. Hence, 
sales may be relatively low. 
e) 
Personal Contacts
In this type of retail business, there is complete lack of personal contacts 
with the customer. 
f) 
Misuse of System
Since the goods are kept open in the shelves and no salesmen are there at 
the different sections, there is a possibility of spoilage, breakage, theft 
etc. 
g) 
Non-availability of Services 
It does not provide personal and free services as offered by other retail 
stores. This may result in dissatisfaction to the customers. 
h) 
Suitability 
It is suitable only for big cities where literacy is more and product 
awareness is high. Hence, they cannot be established in small towns or 
rural area.