Microsoft Word marketing doc

Features of Mail Order Business 
a) 
Business Through Post
In mail order business, orders are received by post and goods are also 
delivered through post only. 
b) 
Personal Contact
In this business, there is no personal contact and direct dealing is done 
with the customers. Personal relations cannot be established between the 
buyer and seller. 

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c) 
No Middlemen
In this business middlemen are totally avoided between the buyer and 
seller. 
d) 
Advertisement
In this business, customers are attracted and motivated through 
advertisement in news papers, magazines and with the supply of 
catalogues. 
e) 
Suitability
All the goods are not suitable for Mail order business. Books, toys, 
watches, clothes, foot wear, drugs, cosmetics etc. are suitable for the 
business. 
f) 
Literacy
This business is highly suitable where literacy rate of the people is high. 
Advantages of Mail Order Business 
The advantages of mail order business are as follows 
a) 
Convenience
The customer is able to get the desired goods at his place without 
spending his time and money in travelling to the trading centre. 
b) 
Quality
Quality is also ensured in this business. If customer is not satisfied with 
the product, since goods are guaranteed, the seller takes them back. 
c) 
Low Price 
Since there are no middle men between buyer and seller, there is a 
possibility for getting the goods at a low price. Low operating costs also 
makes possible to supply at a low price. 
d) 
Low operating costs 
Mail order business does not require costly location, well decorated and 
furnished premises large stocks, free services and expert services.
Hence, economics in operational costs are possible. 
e) 
Wide Variety 
It deals with a wide variety of merchandise and provides articles not 
available in local markets also.

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