Microsoft Word marketing doc

Centralised Control
All the branches are under a unified system of control from head quarters 
operated by the Board of Directors of the company. The Managing 
Director / General Manager in turn may exercise control over 
regional/state and district managers. Local branch managers merely 
carryout the instructions sent by the Head Office. 
h) 
Maintenance of Ware Houses
The branches requiring the stock have to take delivery of goods from the 
nearby warehouses. 
i) 
Payment of Expenses
Head Office sends money every month to the branch to meet its 
expenses. 
j) 
Remittance of Sale Proceeds
Branch Manager should submit daily or weekly report on sales made by 
him at the branch to the central office. The cash realised on the sale of 
goods must be deposited in the bank daily by the Branch Manager 
concerned. 
k) 
Periodic Inspection
The Branch Manager has to submit periodic accounts to the Head Office.
The Head Office also undertakes periodic inspection of different stores 
to verify the stock, remittances, maintenance of accounts etc. 
Advantages of Multiple Shops 
The advantages of multiple shops or chain stores are as follows : 
a) 
Economical Buying
Since the Head Office only purchases the goods directly from 
manufacturers, it enjoys the economies of large scale buying 
b) 
Mutual Advertising
The shops maintain uniformity in design, layout, window display etc.
Hence they are easily recognised by its style, window frame work, colour 
of their decoration and the branded articles on sale. Such uniformity has 
an advertising value for the shop. 

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c) 
Rapid Turnover
The objective of multiple shops is small profits and quick returns.
Hence, the price is lower than at independent shops which helps to 
increase the sales. 
d)