Microsoft Word marketing doc

6.3 
EXTERNAL SOURCES OF INFORMATION 
Marketing information system has four major components. They are 
Internal Reports System, Marketing Intelligence System, Analytical Marketing 
System, Marketing Intelligence System 
Marketing
Marketing Information 
Marketing
Information 
System Information 
Marketing Environment 
Internal 
Marketing Marketing 
managers 
Target Markets 
reports 
Research 
Analysis 
Marketing channels
system System Planning 
Competitors 
Implementation 
Public
Control 
Macro Environment force 
Marketing 
Analytical 
Intelligence
Marketing 
System 
System 
MARKETING INTELLIGENCE 
Marketing intelligence of different from regular marketing information 
or marketing research data. 
Marketing intelligence furnishes information on changes in market 
conditions, changes in customer requirements, emerging strategies of 
competitors and emerging opportunities in the business. 
Marketing intelligence may be gathered by marketing executives directly 
or through salesman and field sales managers or the MIS may be used for 
getting the intelligence, Occasionally, it is also purchased from agencies which 
provide marketing intelligence services. If there is too much delay in the 
process, the marketing intelligence loses its significance. If it is gathered and 
used properly, marketing intelligence will serve as a path finder. 
The role of computers and telecommunication devices in the processing, 
transmission, storage and retrieval of information will also takes place in it.
The new information technology consisting of computers and communication 
devices has placed at the disposal of the modern MIS man, a whole range of 
new facilities which a re remarkable in variety as well as versatility. 

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The new technology has permeated every aspect of information 
management – information gathering, information analysis, coding and storing 
as well as transmission. And various devices developed out of the new 
information technology have vastly improved the capabilities of business firms 
for handling marketing information. 
These devices include not only the computer but also many other devices 
such as micro filming, copy machines type-recorders, teletype reports, closed 
circuit TV, video display, desk consoles, E - Mail and Video conferencing. 
Moreover, 
highly 
specialised information service agencies have come up 
who have at their command, the facility of hook up with several data bases, 
national and international.