Microsoft Word marketing doc

QUESTIONS 
1. 
“Distribution has been regarded as the other half of Marketing”-Discuss. 
2. 
What are the important functions of a distribution – oriented institution? 
3. Briefly 
explain, 
i) 
Merchant 
middlemen 
ii) 
Agent 
middlemen 
iii) 
Consumer’s Co-operative stores 
iv) 
Super 
markets 
v) 
Commission 
agents 
vi) 
Broker 
vii) 
Forwarding 
agents 
viii) 
Clearing 
agents 
ix) 
Auctioner 
x) 
Factor 
xi) 
Tele-marketing 
xii) 
E-Commerce 
4. 
Explain the different types of warehouses. 
5. 
Explain the different modes of transport. 
6. 
Distinguish between wholesaler and retailer. 
7. Differentiate 
between 
departmental stores and chain stores. 
8. 
Briefly explain
i) 
Rail Transport and its importance. 
ii) 
Rail-Road 
co-ordination 
iii) 
Private 
warehouses 
iv) 
Public 
warehouses 
v) 
Advantages of cold storage centres 
vi) 
Water 
Transport 
vii) 
Air 
Transport 

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UNIT-VI 
 
6.0 MARKETING 
INFORMATION 
Each and every decision area of marketing needs the support of 
marketing information. 
The degree of marketing excellence achieved by a firm has a direct 
relationship with the marketing information system operated by it. Marketing 
excellence is the net outcome of correct marketing decisions, and the decisions 
can be correct only when they are information based. 
Marketing 
information 
system can make the crucial difference between 
winning and losing. No marketing organisation can function effectively without 
appropriate and timely information on each and every aspect of marketing – the 
consumer, the market, the competition and the environment. 
The management information system which is adopted to the specific 
need of the marketing function may be termed as the marketing information 
system.