Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
159
Table 1 
Food Sustenance Dimension 
Sub Dimension 
Continuum of 
Symbolism Textual 
Example 
Basic Food Needs 
Low 
Word "food" in text 
Basic Food Choices 
Low 
Food booth, Food concessions, Food Court 
Food with Accompaniments 
Low 
Food, drinks & snacks, Berry food and drinks 
Food with Descriptors 
Low 
Variety of our foods, Delicious food 
Foods with Descriptors-Symbolic of Culture 
Medium 
Food cooked over wood fire, Traditional food 
The second dimension of FFRE identified within the data was a listing of specific food and drink items 
available at the festival. This analysis further revealed 5 sub dimensions spanning the continuum of attributional 
symbolism from low to high. These five categories were (1) Natural/Raw Ingredients, (2) Processed/Cooked Foods, 
(3) Processed Food/Cooked Food with Accompaniments, (4) Processed Food/Cooked Food with Accompaniments 
and Descriptors, (5) Processed Food/ Cooked Food with Accompaniments and Descriptors Symbolic of Culture 
(Table 2). As the categories moved from basic raw ingredients to cultural symbolic descriptors, the level of 
symbolism increased.