LITERATURE REVIEW
The 1980s marked an increase in calls for assessment of higher education in the United States due to perceptions
that higher education was not preparing students for the workforce, concerns about accountability due to the
significant increase in tuition costs at most institutions of higher education (IHEs) (Haworth and Conrad, 1997),
state pressures to evaluate the effectiveness of specific programs (Ewell, 2002), and the attempt to apply the
principles of Deming’s Total Quality Management and other Service Quality programs to higher education
(Seymour, 1992).
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