Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
LIMITATIONS & SUGGESTIONS 
 
The sample size (n=100) in each country wasn’t sufficient to show clear evidence in the multinomial 
logistic regression analyses even if the sample size was large enough to carry out the statistical test of principal 
components analysis. Additionally, using student samples, even if they are also consumers, may cause the difficulty 
of generalizing this study into other settings, since they may have a lack of experience in using hotel properties as 
well as a lack of information about hotels’ ERP. Incorporating a variety of consumer groups with a well-defined 
questionnaire can increase the external validity of the study. Also, by considering the fact that many customers did 
not assign any importance to the implementation of ERP in their daily life while a significant number of consumers 
shows their higher WTP for ERP, it is worthy of further study that determines the gap between what customers want 
to do (or are willing to do) and what they actually can do to support ERP in the hotel industry.