Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
Results of Correlation Analyses: 
In data from both countries, all four above variables were found to be positively 
associated, as expected. However, respondents in the U.S. showed stronger associations among these four variables 
than respondents in the Greece. In the data from Greece, the correlation between awareness and involvement (.396) 
were found to be the highest, followed by attitudes and involvement (.218), and behavior intention and involvement 
(.198). On the other hand, in the data from the U.S., the correlation between attitude and behavior (.445) were found 
to be the highest, followed by behavior intention and involvement (.413), attitude and involvement (.381), awareness 
and involvement (.321), and awareness and behavior (.272).